Groupe Sélection introduces “Hoop” and “Waltz,” two brands that will enhance its multi-residential offerings

28 March 2022

Laval, March 25th, 2021 – Groupe Sélection is proud to introduce Hoop and Waltz, two new brands that will enhance its multi-residential offerings. The two brands reflect the innovative character of the company’s numerous intergenerational developments. Inspired by Groupe Sélection’s three decades of experience in the retirement complex sector, Hoop and Waltz will offer services and common areas that meet the needs of its demanding clientele. Groupe Sélection’s intergenerational offering will now comprise Hoop and Waltz (which replace REZ and fridöm); these will complement Sélection Retraite and Yimby.

Hoop facilities will offer clients rental condos that adapt perfectly to all types of families. Each unit will ensure residents comfort and simplicity, and the common areas in the properties will promote memorable family moments in couples, with children, friends and even with “four-legged” companions. Hoop represents a modern and warm neighborhood life for families who want to be at the heart of the action.

The Waltz developments will enable those who want to enjoy their freedom to live the dream life. These premium rental condos will offer refined spacious living areas, with impeccable finishes tailored to the smallest detail. The common areas and the concierge services offered in Waltz properties will be inspired by offerings in the best hotels, to provide residents with truly-unique experiences.

These two brands will enable Groupe Sélection to refine its range of multi-residential products, to highlight their avant-garde and diversified intergenerational character. Visually, the new identities also better represent the company’s growing range of customers.

With this change, the Groupe Sélection continues its mission of creating communities by building living spaces that enhance happiness, sharing and togetherness.


“The introduction of these new brands marks a major turning point in the development of Groupe Sélection’s multi-residential products. The avant-garde projects that we design, build, and operate emphasize constant innovation. Yimby, Hoop and Waltz foster an intergenerational vision that combines quality services and the sharing of experiences, exchanges, and pleasure. Groupe Sélection offers young professionals, families and pre-retirees apartments that are adapted to their needs and to a modernized neighborhood life that will promote intergenerational exchanges. ”

– Eric Vincent, Senior Vice President and Chief Operating Officer, Groupe Sélection

“Groupe Sélection is refining its multi-residential complexes by leveraging an updated and more assertive brand positioning that will better represent the communities that inhabit them. From Yimby to Sélection Retraite, we have created new visual identities while keeping in mind our desire to foster continuity in our product line.”

– Nancy Champagne, Senior Director, Marketing and Customer Experience, Groupe Sélection

About Groupe Sélection

Groupe Sélection is a Canadian leader in the creation and management of living environments where generations can come together and thrive. Amidst more than 30 years of unprecedented growth, Groupe Sélection has become the largest private retirement complex developer in the country. Groupe Sélection innovates through an avant-garde intergenerational vision and unique vertically integrated structure. These assets are the pillars of its geographic expansion and the diversification of its real estate products which target young people, families and retirees. Groupe Sélection currently has more than 70 residential complexes in operation, under construction and in development in Canada and the United States and the value of its assets exceeds $5 billion. Groupe Sélection, whose head office is in Laval, Quebec, employs more than 5,000 people who work every day for the well-being of some 15,000 customers whose exceptional satisfaction rate reaches 95%.

Hoop | Waltz

Information and media requests

Claude-André Mayrand
Senior Advisor, Government Relations and Public Affairs
Groupe Sélection
(514) 594-8300



For any question or comment regarding Selection Group, its complexes and the services offered, contact an advisor at our head office.

2500, boulevard Daniel-Johnson
Laval, Québec H7T 2P6