Sale of Molson brewery land is now official

28 June 2019

Montreal and Laval, June 28th, 2019 – Selection Group, Montoni and the Fonds immobilier de solidarité FTQ announced today that they have officially acquiredthe Molsonbrewery site on Notre-Dame Street in Montréal. With this stage of the process complete, the Quebec consortium can now put forward its redevelopment vision for this rapidly evolving Montréal region.

The lands currently occupied by Molson’s bicentennial brewery, bordering the river, will host a project that fosters the innovative and inclusive redevelopment of these central districts.The consortium’s vision includes the supply of diverse housing alternatives that meet the needs of the neighborhood and future residents. The design will be based on the “live, work and play” theme, and will incorporate business, commercial, tourist and residential needs.Private, social and community-inspired rental units will be set up alongside condominiums and local shops,that will provide services needed to spark neighborhood life. An environmental component focused on making the neighborhood greener, enhancing views and shifting development towards the river, will comprise a significant part of the project.

Acquisition of the Molson Brewery lands by the consortium comes in the wake of a mutual agreementreached on June 5th with the city of Montrealthat set conditions for the transfer of a portion of the Molson Breweries land to the city for the construction of a new park.


“We want to provide Montrealers with a complete, lively neighborhood that combines quality of life, an employment hub and respect for the environment.When the Molson family set up its brewery on the banks of the river at the end of the 18thcentury it foreshadowed the city’s industrial development.Today, Selection Group wants to play a leading role in the transformation of this part of downtown Montréal. Right as you enter through Jacques Cartier Bridge, the site offers an emblematic view of the city of Montréal. We are proud to be part of the creation of a dynamic living environment around this iconic property for all Quebecers.”

– Réal Bouclin, Founding President and Chief Executive Officer, Selection Group

“The deployment of a brand new neighbourhood in the heart of the metropolis marks a very special milestone in Montreal’s history. That is why we consider this opportunity as a responsibility towards Montrealers. Whether it be the residences, businesses or office spaces, all facets of this vast project will represent an opportunity to illustrate our attention to detail and quality, guided by our commitment to sustainable development. Everything surrounding this project marks an exceptional opportunity to demonstrate what has always defined Montoni and its team: acting as builders.”

– Dario Montoni, President, MONTONI Group

“We are particularly pleased to bring the Fonds’ richexpertise to this project which carries immense symbolic value.The Molson Brewery is aprivilegedemblem of the City’s industrial and working history.The site will remain an important employment hub and will also be transformed into a lively neighborhood that will be swarming with residents.We would like to highlight the close partnership between the city of Montreal, Molson and the consortium.The next steps in this structuring project will be inspired by the common goal of successfully transforming the area.”

– Normand Bélanger, President and Chief Executive Officer, Fonds immobilier de solidarité FTQ

“We are thrilled to conclude this agreement with partners such as Selection Group, Montoni and Fonds immobilier de solidarité FTQ. It goes without saying that MolsonCoorsis naturally very attached to the Montréal island site and the sales process was rigorously structured to ensure a lasting legacy for Montrealers that Molson could be proud of. We areenthusiastic about the quality of the redevelopment project proposed and are pleased to participate as tenants, by locating our head office on the future site.”

– Frederic Landtmeters,President and CEO, Molson Coors 

About Selection Group

Selection Group is a Canadian leader in the in the creation and management of intergenerational living environments where all generations can come together and thrive. Enjoying exceptional growth since its creation 30 years ago, Selection Group continues to innovate with its avant-garde approach to intergenerational living and its unique, vertically-integrated structure. These assets are the key pillars driving its geographic expansion and diversification of its real estate products geared to young peoples, families and retirees. Selection Group has more than 50 housing complexes in operation, construction and development in Canada and the United States, and assets in excess of $4 billion. Headquartered in Laval, Québec, the company employs over 5,000 people committed to the well-being of some 15,000 customers and boasts an exceptional 95% satisfaction rate. Selection Group was recently awarded an international prize, during the 2019 Global Awards, for its ability to create lasting living environments.


For nearly 25 years, Montoni has stood out in the construction and real estate industry for its client-based approach centred on market opportunities. MONTONI offers a complete range of unified and vertically integrated services covering all aspects of development projects, from excavation to interior design. Through its development division, MONTONI specializes in land and real estate acquisition for both construction and leasing. Proud to be named one of Canada’s Best Managed Companies since 2001 and a member of the Platinum Club since 2007, MONTONI offers bold solutions in a competitive marketplace. With over 12 million square feet of industrial and commercial projects completed, 10 office buildings and 15 million square feet of projects under development, MONTONI is committed to building an avant-garde legacy that combines technology and sustainable practices. The company is a LEED-certified member of the Canada Green Building Council (CaGBC) with a portfolio that includes nearly 3.5 million square feet of LEED-certified buildings.

About the Fonds immobilier de solidarité FTQ

Launched in 1991, Fonds immobilier de solidarité FTQ promotes economic growth and employment in Québec by strategically investing in profitable and socially responsible real estate projects in partnership with other industry leaders. It backs residential, office, commercial, institutional and industrial projects of all sizes across Québec. At December 31, 2018, the Fonds immobilier had 52 projects worth $3.4 billion in progress, 69 properties under management, 1.5 million square feet of land for development and $82 million allocated to affordable, social and community housing. The Fonds immobilier is a member of the Canada Green Building Council.


About Molson Coors Canada

Molson Coors Canada, founded in Montreal in 1786 and the oldest brewery in North America, is the Canadian business unit of Molson Coors Brewing Company, the world’s third largest brewer. Its portfolio consists of brands like Belgian Moon, Molson Canadian, Molson Export, Coors Banquet, Coors Light, Trou du diable, Creemore Springs, Granville Island, Molson Dry, Old Style Pilsner, Rickard’s, Belle Amari, Aquarelle, Coors Edge and strategic distribution partnerships with Heineken and Brasseur de Montréal. 

Media Inquiries and Information:

Mylène Dupéré
Sélection Group
Phone: 514-833-7880

François Lefebvre                                                        
Molson Coors Canada
Phone: 514-529-8583

Frédérick Truchon-Gagnon
Phone: 438-350-1001

Patrick McQuilken  
Fonds de Solidarité FTQ
Phone: 514 703-5587



For any question or comment regarding Selection Group, its complexes and the services offered, contact an advisor at our head office.

2500, boulevard Daniel-Johnson
Laval, Québec H7T 2P6