Redevelopment of the Molson Brewery site

5 June 2019

Landmark agreement for the benefit of the community

Montreal and Laval, June 5 2019 — The consortium composed of Selection Group and Montoni is proud to highlight the outstanding work that has enabled them to reach an agreement in principle between the Ville de Montréal, the SHDM and the Molson Coors brewery. This mutual agreement, which was ratified earlier today during the city’s executive committee meeting, sets out the conditions related to the transfer of part of the Molson Brewery site, located on Notre-Dame Street, to create a new community park.

The consortium applauds this agreement, which respects and highlights their shared vision of the project. The addition of a park covering 13200 m2 is one of the many examples of how beneficial this project will be, not only for future residents, but also for all Montrealers wishing for better access to the river.

The idea of revitalizing the area and developing a public park on the site is a vital part of the consortium’s collective vision, which was presented during the public consultations conducted by the Office de la consultation publique de Montréal, regarding the urban planning of the Faubourgs sector. Other key components of this vision relate to principles related to sustainable redevelopment, diversity, inclusiveness on a human scale, respecting the site’s existing heritage, including a wide range of new housing, access to high-quality services and the creation of an employment hub.

The Founding President and Chief Executive Officer at Selection Group, Mr. Réal Bouclin, noted that ‘’from the start, our objective has been to create a true sense of community, where everyone can thrive and enjoy common high-quality spaces. Today’s agreement is in line with our vision and efforts to promote the attractiveness of the Molson Brewery site and showcase its longstanding heritage”.

Montoni’s President, Mr. Dario Montoni, also views this agreement enthusiastically, noting that ‘’this project will mark an invaluable chance for our respective teams to contribute, through their expertise and know-how, to building a completely reinvented sector for Montrealers, not only for its commercial vocation, but also residential and social. The area is rich in history and we are proud to participate in writing this new page’’. 

Mr. Frederic Landtmeters, President and Chief Executive Officer at the Molson Coors brewery, highlighted his sense of pride at being a part of such a meaningful transition for the historical Notre-Dame Street brewery site. ‘’We are proud of our Montreal roots and are committed to the growth of the neighbourhood and of the entire city. That is why, from the start, we expressed a profound desire that the redevelopment of the site provides a new neighbourhood for Montreal, honouring the rich history of the brewery and the Molson family. We regard this agreement very favourably, as it creates a lasting legacy that will be beneficial to all Montrealers.’’

‘’This mutual agreement is the result of an exemplary collaborative effort between the Ville de Montréal, the SHDM, Selection Group, Montoni and the Molson Brewery Company’’, concluded Mr. Bouclin.

Numerous technical, contractual and financial steps of this development remain to be taken. These will be addressed in a future announcement to the community in the upcoming months.

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About Selection Group
Selection Group is a prominent real estate group in Canada. It has experienced unprecedented growth, in the last 30 years, and has become widely recognized as a market leader in the retirement complex industry, by building lasting intergenerational living environments where all generations can come together and thrive. Selection Group continues to innovate, with its avant-garde approach to intergenerational living and its unique, vertically-integrated structure. These assets are the key pillars that facilitate the company’s geographic and product diversification, which are tailored for youth, families and retirees. Today, Selection Group boasts more than 50 housing complexes in operation, construction and development, in Canada and the United States, and the value of its assets surpasses $ 4 billion dollars. Selection Group, whose head office is located in Laval, Quebec, employs more than 5000 people that work continuously for the well-being of over 15 000 clients, that continue to show an outstanding overall satisfaction rate of 95 %, year after year. 
About Montoni
For nearly 25 years, MONTONI has stood out in the world of construction and real estate for its client-based approach centred on market opportunities. MONTONI offers a complete range of unified and vertically integrated services covering all aspects of development projects, from excavation to interior design. Through its development division, MONTONI specializes in land and real estate acquisition for both construction and leasing. Proud to be named one of Canada’s Best Managed Companies since 2001 and a member of the Platinum Club since 2007, MONTONI offers bold solutions in a competitive marketplace. With more than 12 million square feet of industrial and commercial developments, 10 office buildings and 15 million square feet under development, MONTONI is committed to building an avant-garde legacy that combines technology and sustainable practices. The company is a LEED certified member of the Canada Green Building Council (CaGBC) with a portfolio that includes nearly 3.5 million square feet of LEED-certified buildings.
About Molson Coors Canada
Molson Coors Canada is the Canadian business unit of Molson Coors Brewing Company. MCC is North America’s oldest brewer and Canada’s second largest brewer by volume, selling approximately one-third of the total Canadian beer market in 2017.  Its portfolio consists of leading brands in all major product and price segments, including global priority brands Belgian Moon, Coors Banquet, and Coors Light, regional champion Molson Canadian, and other key owned brands, including Creemore Springs, Granville Island, Trou du diable, Molson Dry, Molson Export, Old Style Pilsner, and Rickard’s, and strategic distribution partnerships, including those with Heineken.  MCC also includes partnership arrangements related to the distribution of beer in Ontario, Brewers’ Retail Inc., and in the Western provinces, Brewers’ Distributor Ltd.

Selection Group, Montoni, Molson Coors Brewing Company  
For more information, please contact:
Mylène Dupéré
Selection Group
514 833-7880
Frédérick Truchon
438 350-1001
François Lefebvre                                         
Molson Coors Brewing Company                                               
514 529-8583



For any question or comment regarding Selection Group, its complexes and the services offered, contact an advisor at our head office.

2500, boulevard Daniel-Johnson
Laval, Québec H7T 2P6